Nutritional supplements are popular items because consumers these days are concerned about their health and interested in natural products that can improve their health. However, there are many, many supplements on the market, and it can be difficult for a supplement company to compete. The following are some tips for marketing supplements successfully.
Tip #1: Avoid false promises. Marketing messages and product labels should state clearly what the product contains and how it may be able to help consumers. However, supplement companies should never make promises that can’t be backed up with evidence. When customers buy a supplement and discover that it is full of filler ingredients and/or doesn’t perform as the advertising claimed, they are likely to write negative reviews that will hurt the company’s business.
Tip #2: Encourage customers to subscribe. Instead of counting on repeat sales, supplement companies should consider setting up a subscription service so that customers can get a month’s supply of the product sent automatically every 30 days.
Tip #3: Include freebies with each order. Rewarding customers with a free sample is a great way to encourage business and increase sales. It’s also a good way to introduce new products and get customers talking about them.
Tip #4: Pay attention to the packaging. An attractively packaged product will always sell better than a less interesting package. Labels should have a unique, branded design and they should include all the information the customer needs to know regarding ingredients and dosage information. Some supplement companies rely on supplement manufacturers like superior mfg to take care of label design and packaging.
Tip #5: Leverage social media. Social sites like Facebook, Twitter, and Instagram are no longer only for the young. In fact, the average age of Facebook users in the U.S. is 40. Since supplement buyers tend to be middle-aged and older, Facebook can be a great way to reach them. Supplement companies, like all businesses nowadays, need a strong digital presence and an ability to engage with customers online.
Supplement companies who create an honest product with high-quality ingredients have a good shot at standing out above the competition. These companies can keep growing their business successfully by following the above tips and providing excellent customer service.